Point Blank shared recently that musicians and DJs have never had such a range of tools at their disposal with which to accumulate and communicate with fans. But as these platforms develop at a staggering rate, so do the skills required to really make the most of them.
Simply having a Facebook page or remembering to send the odd tweet aren’t enough. Like it or loathe it, success today is probably as dependent on the savvy use of these tools as it is the quality of your music. So here are our top tips for approaching social media the right way. View full article »